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LOS ANGELES, CA -- (Marketwire) -- 06/30/09 -- Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that the mastermind behind Hollywood's most sought after gifting suites, GBK Productions, has invited Muscle Flex Inc. to participate in their exclusive Hollywood and event-driven gifting suites, which include The Golden Globes, The Oscars and The American Music Awards to name a few. The relationship with GBK Productions forms an integral part of Muscle Flex Inc.'s strategy of launching new products with intensified media exposure and allows for potential endorsement deals, testimonials and participation by some of Hollywood's most visible celebrities in helping to establish Muscle Flex brands.
GBK Productions invites only selected companies and products to attend their high profile gifting suites and seeks to connect today's hottest celebrities and personalities with new and exciting products to create an industry "buzz" and national media exposure for companies showcasing their products at their world-class prestigious events. GBK Productions (www.GBKProductions.com) is the premier company engaged in putting on some of the most prestigious events and gifting suites in Hollywood which include: The MTV Music Awards, The Golden Globes, The Oscars, The American Music Awards, Cannes, the Sundance Film Festival, the Emmy Awards as well as the Superbowl, and many others.
"Muscle Flex Inc.'s suite of products has that exciting, large market potential and celebrity appeal that can work extremely well in the high-profile gifting shows and Hollywood events," commented Gavin Keilly, President of GBK Productions. "GBK presents some of the most prolific and sought after Hollywood gifting events. Muscle Flex Inc. and their suite of products is always a welcome addition to the lineup."
GBK Productions invited Muscle Flex to the GBK Productions 2008 Emmy Awards gifting suite where Muscle Flex's flagship product, the Muscle Flex® Home Fitness Machine, premiered nationally to a prominent crowd of Hollywood's hottest celebrities in the film, music and TV industries. Visit www.muscleflexinc.com to see what celebrities like Kevin Sorbo, Joey Fatone, and Randy Jackson had to say about the Muscle Flex.
"GBK Productions is an influential player in Hollywood and we are thrilled to be associated with Gavin Keilly and his talented group of media professionals. Our new products are being launched through a comprehensive marketing model in the $150 Billion direct response TV industry. GBK Productions provides the celebrity association and heightened 'media buzz' that differentiates our product releases and complements our efforts to maximize product awareness through multiple media channels," commented Danny Alex, Muscle Flex CEO.
Muscle Flex has scheduled the release of three new consumer products priced between $9.95 and $14.95 to be marketed using its proprietary direct response TV methodology, in addition to the Muscle Flex® Home Fitness Machine (www.TheMuscleFlex.com). The three products are devices used respectively for home security, personal grooming and vitamins/pharmaceuticals. Muscle Flex is developing and implementing short (1 to 2 minutes) direct response television spots to sell each product using the popular "As Seen on TV" icon. Details of these products are expected to be released shortly.
"Muscle Flex" is a registered trademark of Muscle Flex Inc. All Rights Reserved.
About GBK Productions (www.GBKProductions.com)
GBK Productions is a special events and fundraising company that is dedicated to providing high quality, tailor-made made services to individual clients. GBK Productions is well known for integrating the entertainment and Non Profit industries to create unique and memorable high profile events that maximize its client's fundraising events. As well, GBK is well known for its ability to place client's products in the hands of high profile celebrities and entertainers. From the American Music Awards to top rated TV shows and high profile celebrity events, GBK Productions provides profile publicity to a range of celebrities, companies and their products.
About Muscle Flex Inc. (www.MuscleFlexInc.com)
Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television shows and content.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.
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Contact:
Danny Alex
CEO
1-310-717-1003
Email Contact
http://www.MuscleFlexInc.com (corporate)
http://www.TheMuscleFlex.com (product)
http://www.Myspace.com/themuscleflex
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