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The Biggest Loser Resort Continues Brand Expansion By Announcing Two New Locations
SANTA MONICA, Calif., Aug. 21, 2014 /PRNewswire/ --With the continued success of two existing locations in Malibu, CA and Niagara, NY, The Biggest Loser Resort announces the openings of two new state-of-the-art locations this fall. The Biggest Loser Resort Chicago will open September 6 in the Hilton Indian Lakes Resort & Spa in Chicago, IL and The Biggest Loser Resort at The Villas of Amelia Island Plantation will open October 18 in Jacksonville, FL.
The world-class fitness and wellness destination, The Biggest Loser Resort, provides a results-oriented program designed to encourage, inspire and empower guests to reach and maintain their lifestyle goals. Inspired by NBC's television show, The Biggest Loser, The Biggest Loser Resort's highly certified team of professional coaches and counselors combine all five pillars of what makes the program unique and effective: fitness, nutrition, education, relaxation and camaraderie, to help empower guests to successfully meet and exceed their goals.
"The Biggest Loser Resort is excited to expand our nationally recognized program to Chicago and Jacksonville," said Lesley Carey, President of The Biggest Loser Resort. "Our comprehensive health and wellness program is designed to take advantage of and highlight each destination, and both locations offer numerous right-out-your-door activities and opportunities to deliver an incomparable wellness experience."
As a premier destination-based health and wellness program for adults of all ages, The Biggest Loser Resort's comprehensive program provides a balanced plan that encourages and educates guests to make necessary lifestyle changes while also offering the tools to sustain a healthy diet and maintain a realistic workout regimen post-camp. The experienced team of coaches and counselors are all nationally certified or hold degrees in their respective fields and provide guests with motivation, personal attention and confidence needed to live a healthier life.
Although activities will vary per location, fitness classes typically include hikes, kickboxing, circuit training, H2O aerobics and total toning classes while cooking demonstrations and education classes typically include topics such as wellness education and healthy meal preparation. The Biggest Loser Resort Chicago will offer outdoor excursions to the beach for cardio and strength training and running stairs at a nearby park, while guests of The Biggest Loser Resort at The Villas of Amelia Island Plantation will be able to kayak and paddleboard through the island's preserved marshlands as part of their exercise routine. What guests may not expect during the program is the bond they will form with other like-minded guests as they surpass challenges together that are both physical and mental.
Programs at The Biggest Loser Resort Chicago at Hilton Indian Resorts & Spa and The Biggest Loser Resort at The Villas of Amelia Island Plantation will range from multiples of seven-day packages. Mini-packages and corporate team building packages are also available as well through the resort's "Town Program," where guests can attend the program in its entirety alongside other guests throughout the day, without staying at the hotel overnight. This program is a popular option for locally based guests that are still able to dedicate themselves to the full schedule. The unique "resort within a resort" model allows access to numerous amenities not available at other Biggest Loser Resort locations, such as a championship golf course and much more.
The Biggest Loser Resort Chicago will be located at 250 West Schick Road, Bloomingdale, IL 60108.
The Biggest Loser Resort at The Villas of Amelia Island Plantation will be located at 39 Beach Lagoon Road, Amelia Island, FL 32034.
2014 NBC Studios & Reveille LLC; The Biggest Loser is a trademark of Reveille LLC and its related entities, and is used under license. All rights reserved.
"The Biggest Loser" is licensed byUniversal Partnerships & Licensing in association with Shine America, the producers of "The Biggest Loser."
The Biggest Loser premieres Thursday, September 11 at 8/7c on NBC.
About The Biggest Loser Resort
The Biggest Loser Resort is a world-class wellness destination thatoffers an affordable, results-oriented program structured to make gettinghealthy simple and achievable. With existing locations in Malibu, CA and Niagara, NY, The Biggest Loser Resort's mission is to provide a memorable, life-changing experience through their five-point philosophy of fitness, nutrition, education, relaxation and camaraderie. Combining health and wellness programs, world-class trainers and counselors and a luxury resort experience for the ultimate long-term solution, The Biggest Loser Resort encourages, inspires and empowers guests to successfully achieve all their wellness goals and more. For more information, please visit: http://biggestloserresort.com/ or follow @BLResort.
About Shine America
Shine America is the U.S. division of Shine Group, an award-winning global production and distribution organization with 27 production companies across 11 countries. Shine America is a leading television studio that creates inspired and compelling programming including current unscripted series MasterChef (FOX), MasterChef Junior (FOX), The Biggest Loser (NBC), Minute to Win It (GSN), The Face (Oxygen), RestaurantStartup (CNBC) and Fake Off (TruTV). Scripted series include Peabody Award-winning The Bridge (FX), as well as upcoming dramas Gracepoint (FOX) and Utopia (HBO).
Shine America incorporates several divisions including unscripted format label Ardaban, which develops and distributes original content to the U.S. marketplace. The global Shine 360 division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine Group's distribution arm, Shine International, distributes Shine America's extensive library of programming and formats to more than 150 countries.
About Universal Partnerships & Licensing
Universal Partnerships & Licensing (UP&L) oversees NBCUniversal's consumer product licensing, film, home entertainment and television promotions, and corporate alliances for Universal's theatrical, home entertainment, television, theme parks and stage productions. This dedicated division is also responsible for monetizing the company's vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
SOURCE The Biggest Loser Resort
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