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StubHub Launches Music App - Providing Fans with a Local Event Discovery & Acesss Experience
SAN FRANCISCO, Aug. 6, 2014 /PRNewswire/ --StubHub announced today that it was launching a music-focused app to make it easier than ever for fans to explore local events and experience a more end to end music experience taking the fan through the entire process from discovery to ticket purchasing.
In terms of core functionality, the new StubHub Music app allows consumers to plan their outings in a more convenient and intuitive way, analyzing existing music tastes and preferences to make recommendations on what local music events may interest users. By alerting and connecting fans with artists through music preferences, StubHub Music adds personalization and social interaction/commerce to the mobile event discovery and ticket purchasing experiences making it faster and easier for users to address every part of the local live event experience through one app.
StubHub Music demonstrates the company's commitment to delivering a more unique, useful and personalized experience to fans, helping to bring together a live event experience that is highly fragmented and disjointed. In the coming year, StubHub will actively test and release products that address the pain points associated with the live event space (i.e. event discovery, logistical planning, etc.) to provide consumers with a one-stop solution for all of their event needs.
When logged in, the app will scan users' music libraries, instantly populating a list of upcoming events featuring their favorite artists and similar artists that will be performing in the greater San Francisco area. Event information, including ticketing details and purchase options can then be shared with friends and connections.
Key app features include:
- Customizes concert preferences to each user
- Notifies users when favorite artists are headed to San Francisco
- Allows users to add alert settings and dates to their calendars
- Allows users to share, email or message friends to invite them to an event (a move toward "social commerce")
- Provides a convenient mobile marketplace for direct ticket purchases
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