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Localytics Triples Revenue and Accelerates Headcount Growth

Product Addresses Growing Market Need for App Marketing (August 05, 2014)

BOSTON, Aug. 5,2014 /PRNewswire/ -- Localytics (, the leading marketing and analytics platform for mobile and web apps, announced today that Q2 2014 marked the 18th consecutive quarter of record-setting revenue. In addition to tripling revenue from Q2 of 2013, the company significantly grew its headcount in the first half of the year.

By the end of June, Localytics surpassed its annual headcount goal of 120 employees. The company recently moved its headquarters to a 20,000-square-foot space located on Arch Street in the heart of downtown Boston. On July 28, Localytics' office warming party drew a crowd of 400 attendees, including Boston Mayor Martin J. Walsh and Greg Bialecki, secretary of Housing and Economic Development for the Commonwealth of Massachusetts.

"Mobile apps and data insights are the biggest influences changing the practice of modern marketing," Localytics CEO Raj Aggarwal said. "Since 2008, Localytics has been pioneering innovation in apps. Our growth is a reflection of the maturation of the market and the need for a reliable, scalable product to provide granular insights about app users and turn that data into intelligent marketing."

To accelerate its headcount growth and address the market's growing need for app marketing, the company is aggressively hiring for more than 30 new job opportunities.

Localytics is installed in 28,000 apps across 1.5 billion devices. New customers secured during Q2 include MyFitnessPal, Drync, and Runtastic. Localytics was also included in the 2014 list of "Cool Vendors in Mobile Marketing" report, published May 7 by Gartner, Inc.

About Localytics
Localytics provides the most powerful marketing and analytics platform for mobile and web apps. It is used in more than 28,000 apps on more than 1.5 billion devices, helping companies such as ESPN, eBay, Fox, and the New York Times drive user engagement, loyalty, and customer lifetime value. The platform allows organizations to gain deep, actionable insights into app user behaviors, and to create automated marketing programs that drive efficient user acquisition, targeted push and in-app messaging, and a personalized in-app experience. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Foundation Partners and Polaris Partners. Learn more at

About the Cool Vendor report
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

SOURCE Localytics

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