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JAC Vapour to Launch New Experiential Campaign in Key Cities

  (August 01, 2014)

EDINBURGH, Scotland, August 1, 2014 /PRNewswire/ --

JAC Vapour, the UK's leading high quality e-cigarette brand, kick started a new experiential campaign last night by unveiling their first pop up 'vape space' in Edinburgh, the home of the brand. The sponsorship-led initiative will form part of a new six-month campaign, The JAC Vapour Exchange, which will encourage smokers to exchange their traditional cigarettes for a healthier alternative - a high quality e-cigarette.

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To help clear the air ahead of Edinburgh's busy Festival season, the brand collaborated with Scotland's leading arts and entertainment magazine, The List, to create a pop up e-cigarette bar at its award-nominated annual Festival Party. Nearly 2,000 guests from the arts and creative industries attended the evening event, which took place on Thursday 31st July in Summerhall, to celebrate the start of Edinburgh Festival Fringe. During the party, JAC Vapour representatives distributed the brand's e-cigarettes to smokers and encouraged them to visit the party's pop up vape bar to sample different e-liquid flavours and find out more from JAC Vapour's team of experts.

The List partnership is the first of a series of sponsorships coming from the forward thinking brand, which will be rolled out in London and Edinburgh over the coming months. As producers of the most advanced e-cigarettes on the market, JAC Vapour will forge collaborations that target influencers across the creative and design industries and reflect the high quality and integrity of the product. The campaign will build on the success of JAC Vapour's first major advertising campaign which ran in both cities earlier this year and, through a programme of experiential activity at partner events, educating smokers on the benefits of making the switch from traditional cigarettes to e-cigarettes.

Emma Logan, Co Founder of JAC Vapour comments:

"2014 has been a pivotal year for JAC Vapour in terms of growth; with new product development and launches, our first ad campaign and now our first experiential event. We are very excited to be working with forward thinking partners, The List, to launch our 6 month experiential campaign. In addition to building upon current momentum and awareness for the brand, it underpins our commitment to breaking misconceptions that smokers may have regarding e-cigarettes; through customer education and brand interaction. Our investment into integrated marketing campaigns and product innovation this year form part of JAC Vapour's ambitious growth plans for the coming year."

Founded in 2010, Edinburgh-based JAC Vapour produce the simplest, best looking and most advanced high quality e-cigarettes on the market. The team's commitment to developing new high performance products to suit e-cigarette users' fast changing needs has cemented its reputation as a trusted brand across the wider vaping community. In March this year the brand launched Clear Steam - a revolutionary e-liquid that emits no visible vapour when exhaled, it is the only product of its kind on the market that has been developed by a mainstream brand.

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Notes to Editors

Edinburgh-based, JAC Vapour was formed in 2010 to meet the growing demand for electronic cigarettes in the UK. It is now established as one of the foremost high quality e-cigarette producers and a market leader in terms of quality, technology and industry innovation.

The company was founded by Andy and Emma Logan who managed to kick a long standing smoking habit after discovering e-cigarettes on a trip to the US. Their success and a strong personal belief in the benefits of e-cigarettes as a safer, alternative to smoking, is at the core of the company ethos today.


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