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LeapFrog Announces Scott A. Steinberg As Vice President Of Platform Marketing To Oversee New Platform Development
EMERYVILLE, Calif., July 30, 2014 /PRNewswire/ --LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment,today announced that Scott A. Steinberg has joined the company as vice president of platform marketing responsible for the development and marketing strategies for LeapFrog educational hardware platforms. In his role, Steinberg will lead LeapFrog's efforts to grow the company's existing platforms including the recently unveiled LeapTV educational, active video gaming system, the market share leading and award-winning line of LeapPad tablets and the no. 1 selling LeapReader learn to read and write platform, while developing future engaging and educational experiences for children that broaden the LeapFrog brand experience with children and parents.
"I am very excited to welcome Scott, a well-respected industry veteran, to our LeapFrog team. He comes to LeapFrog with more than 20 years of leadership experience in hardware and ecosystem development, platform product marketing, and in applying interactive, digital and social strategies to drive business growth, all with proven results," said Greg Ahearn, chief marketing officer at LeapFrog. "Scott is a terrific addition to our team, and his impressive background and expertise in using consumer insights and analytics to influence strategy will be invaluable in our efforts to deliver the world's best educational entertainment experiences for children."
Prior to joining LeapFrog, Steinberg was vice president of product marketing at Sony PlayStation, where he was responsible for annual marketing strategy development, new product introductions and go to market planning. Steinberg has also held executive positions at Sega of America, Napster, Roxio, King Brown Partners, Imagicast, Inc., Liquid Audio, Inc. and Eidos Interactive, Inc.
"LeapFrog's dedication and approach to designing experiences from the ground up for children to change their lives through educational fun is inspiring, and I am thrilled to be joining the team," said Scott Steinberg, vice president of platform marketing at LeapFrog. "I am looking forward to combining my entertainment marketing experience with LeapFrog's ingenuity to drive exciting new strategies to further our mission of helping children achieve their full potential."
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.
TM & 2014 LeapFrog Enterprises, Inc. All rights reserved.
SOURCE LeapFrog Enterprises, Inc.
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