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More than 40 companies, 730 journalists gearing up for record-breaking ShowStoppers press event at IFA in Berlin

  (July 29, 2014)

BERLIN and AUSTIN, Texas, July 29, 2014 /PRNewswire/ --More than 40 companies are gearing up to show hundreds of journalists what comes next in consumer electronics and home appliances at ShowStoppers @ IFA 2014, the Official Press Event of IFA, the global tradeshow that moves markets and inspires buyers.

More than 730 journalists from 56 countries are pre-registered, so far, to explore the new technologies for work, home and play at the invitation-only press event.

The industry leaders, innovators and startups expected to give hands-on sneak peeks at news and new products include, among many, Corning, DJI, Honeywell, Intel, Jabra, Kobo, Olloclip, Otterbox, Plantronics, Toshiba and WowWee.

The seventh edition of the annual official press event at IFA is set for Thursday, 4 September; IFA 2014 takes place 5-10 September in Berlin, Germany.

"At this pace, we believe a record number of exhibiting companies will shake hands with top journalists from around the globe with tons of news and new products for a record-setting number of journalists to discover and cover," said Dave Leon, partner, ShowStoppers.

ShowStoppers organizes news and new products for journalists working on deadline to discover the latest smartphones, tablets, gadgets and gear, smart devices powered by Internet-connected apps, laptops, cameras, headphones, software, audio components, connected cars, and more just in time for the all-important fourth quarter, holiday sales and gift-giving season.

At the 2013 edition of the invitation-only press event, more than 700 top-tier journalists from 47 countries previewed news and new products from 55 companies. Exhibitors included, among many, Amazon, AMD, Beats by Dr. Dre, Cambridge Audio, E Ink, Emporia, Eton, Ford, Jabra, Griffin, iRobot, Logitech, Orbotix, Otterbox, Parallels, Photofast, Simple Audio, Sennheiser, TCL, Technicolor, Texas Instruments, and Western Digital.

To join the companies that meet the press at ShowStoppers, contact Dave Leon, +1 845 638 3527, or Lauren Merel, +1 212 355 6326.

About IFA
IFA is the world's most significant trade show for consumer electronics and home appliances and will take place on the Berlin Exhibition Grounds (Berlin Expo Center City) from 5-10 Sept. 2014. In 2013, 1,500 exhibitors displayed their vast range of products and innovations on rented display areas covering 145,000 m. Approximately 240,000 retailers, buyers, exhibitors and consumers attended IFA 2013.

About ShowStoppers
Now in its 21st year, ShowStoppers is the global leader in producing press events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, analysts and venture capitalists. Companies exhibit at ShowStoppers events to generate news coverage, promote brand, and open new markets. ShowStoppers produces events at CES, CTIA and Mobile World Congress, among others; the official press events at IFA, NAB and GITEX; and partners with CES, CE Week and CTIA.

Contact for IFA

Nicole von der Ropp
Press Officer
+49 30 3038 2217

Contact for ShowStoppers

Steve Leon
+1 512-288-0950

SOURCE ShowStoppers

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