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UOL BoaCompra and Electronic Arts Deliver EA SPORTS FIFA World and Origin in Brazil
SO PAULO, July 21, 2014 /PRNewswire/ --
UOL BoaCompra, the leader in digital goods payments in emerging markets, and Electronic Arts Inc.(NASDAQ: EA), a global leader in digital interactive entertainment, today announcedthey will monetize EA SPORTS2014 FIFA World and offer a local payment solution for games available on Origin in Brazil.
UOL BoaCompra will help support EA's growth and market penetration in Brazil by giving gamers access to the most popular local payment methods for purchases in EA SPORTS FIFA World and on Origin. The Brazilian payments company will also market EA SPORTS FIFA World through Brazil's largest online content portal, UOL. Brazil represents the largest and most profitable online game market in the region, making it the 5th largest in the world for online games.
"In Brazil, soccer is like a religion, and with the country hosting the FIFA World Cup this summer, this is the perfect time to be able to integrate BoaCompra billing into both EA SPORTS FIFA World and Origin for Brazilian gamers. We've seen an overwhelming demand from BoaCompra users for EA SPORTS FIFA World and PC games from Origin and we're excited to be able to offer both in the market," said Julian Migura, Director of Global Business Development at UOL BoaCompra.
"EA SPORTSFIFA World is for football lovers who were missing an accessible game to be played on almost any PC. Partnering with BoaCompra to offer local payment opportunities for Brazilian gamers enhances that accessibility," said Mike McCabe, Executive Producer, EA SPORTS FIFA World. "We're also giving Brazilian gamers an easier way to pay for games in the Origin portfolio, so it's a great time to be a PC gamer in Brazil."
EA SPORTS FIFA World is fully localized in Portuguese and features the award-winning EA SPORTSFIFAHD console gameplay,FIFA Ultimate Teamand Seasons, and over 30 officially licensed leagues with more than 600 clubs-including 19 officially licensed football clubs from Brazil. Play as your favorite club or country in Online Seasons or create your own unique squad to play your style of football in Ultimate Team. EA SPORTS FIFA World is the authentic FIFA experience, now free-to-play* on PC.
Origin is EA's digital gaming service that lets you buy, download, and play your favorite games with great features designed to enhance your fun. Origin is a free service that helps you manage your digital library, connect with your friends, show off your achievements and stream your play seamlessly. Visit http://www.origin.com for more information.
* Persistent internet connect and Origin account required to play. Must be 13+ to create an account.
ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompraspecializes in monetizing online games while offering and servicingmore than 3,000 games acrossmultiple platforms in LATAM, Portugal, Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL BoaCompra's game portals aggregate more than 1.2 billion page views per month. More than 150 companies including Valve, Electronic Arts, Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to emerging markets including Brazil and most recently, Turkey. For more information, please visithttp://www.boacompra.comand keep up-to-date on the latest news athttp://www.boacompra.eu/blog/.
EA SPORTS and Origin are trademarks of Electronic Arts Inc. FIFA is the property of its respective owner and used with permission.
Liz Goodno, +351-935-831-158
SOURCE UOL BoaCompra
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