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The Channel Company Announces Strategic Partnerships for NexGen Cloud Conference & Expo

Collaboration Allows IT Channel Ecosystem Partners to Share Best Practices to Accelerate Cloud Adoption, Innovation (July 17, 2014)

FRAMINGHAM, Mass., July 17, 2014 /PRNewswire/ --The Channel Company today announced strategic partnerships with The ASCII Group, CompTIA and THINKstrategies, three of the IT industry's leading organizations dedicated to cloud computing and improving solution provider business practices, to help accelerate the rate of cloud adoption industrywide.


Through The Channel Company's NexGen Cloud Conference & Expo (NexGen Cloud), the partners will create an all-inclusive information-sharing experience for this important cloud channel ecosystem. The event itself is the industry's first-ever, vendor-neutral channel conference and exposition designed specifically for cloud integrators/solution providers, developers, vendors and cloud service providers. The Channel Company and its partners will deliver exclusive research, content, education and intelligence to help their member communities drive business and build successful models.Event registration, sponsorship and exhibit information can be found at

"Cloud computing is quickly changing the landscape of the entire IT industry, as well as the working dynamic between solution providers, vendors and customers," said Robert Faletra, CEO of The Channel Company. "The NexGen Cloud Conference & Expo was created specifically to help channel partners manage those changes, filling a much-needed gap by providing a partner-centric cloud computing conference focused on helping the IT channel drive both innovation and revenue through cloud solutions. Our goal is to share best practices, to develop a voice for today's cloud channel as a whole, and to effect real, lasting and significant change, catapulting cloud computing forward through an industry walking in lockstep."

The inaugural event, themed "All Roads Lead to the Cloud," will be held December 3-5, 2014, at the San Diego Convention Center. NexGen Cloud aligns with The Channel Company's focus of enabling technology partnerships by helping the expected 1,000-plus solution provider and vendor attendees drive short-term cloud revenue and strengthen their cloud strategies with business transformations that position them well for long-term success.

In addition to helping with content and event direction, THINKstrategies will co-locate its 2014 Cloud Channel Summit, a forum for cloud company executives and their channel organization counterparts to share industry best practices, at NexGen Cloud. A CompTIA Cloud Training Track during the event will identify important sales and managed services strategies in cloud computing. And The ASCII Group will offer new perspectives to its membership-based community of independent managed service providers, value-added resellers and solution providers to help them navigate the cloud and thrive in this evolving environment.

"Organizations like The ASCII Group, CompTIA and THINKstrategies are coming together during NexGen Cloud to offer their members an unprecedented opportunity to share best practices, deep industry knowledge and an array of market-leading viewpoints," said Lisa MacKenzie, Senior Vice President, Events, The Channel Company. "It's a unique opportunity that extends the benefits these organizations provide to their members and creates a meeting of the minds that will accelerate the adoption of cloud computing industrywide."

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About The ASCII Group, Inc.
The ASCII Group is a vibrant reseller community of independent MSPs, VARs and other solution providers. Formed in 1984, ASCII has more than 70 programs that provide turnkey cost-cutting strategies, innovative business-building programs, and extensive peer interaction. ASCII members enjoy benefits such as marketing support, educational information, group purchasing power, increased leverage in the marketplace and multiple networking opportunities. These programs enable ASCII members to increase revenue, lower operating costs and grow service opportunities. Learn more atwww.ascii.comor by calling800-394-2724. Find us on Facebook and LinkedIn.

About CompTIA
CompTIA is the voice of the world's information technology industry. Its members are the companies at the forefront of innovation and the professionals responsible for maximizing the benefits organizations receive from their technology investments. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications and public policy advocacy. For more information, visit CompTIA onlineand onFacebook,LinkedInandTwitter.

About THINKstrategies
THINKstrategies is the only independent strategic consulting firm that focuses entirely on helping enterprise decision-makers, solution providers and investors capitalize on the unprecedented business opportunities created by the shift of the technology industry from a product-centric to a services-driven orientation, including cloud computing, Software-as-a-Service (SaaS) and managed services.

THINKstrategies also founded and administers the Cloud Computing Showplace, the largest, vendor-independent, online directory and best practices resource center in the industry. THINKstrategies also founded the Cloud Innovators Summits, which provide a series of executive forums focused on key business opportunities. For more information, visit, or contact

About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more

Betzi Hanc
The Channel Company

SOURCE The Channel Company

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