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Moravia Helps Microsoft Drive International Market Share for Windows Phone
SEATTLE, July 14, 2014 /PRNewswire/ -- As the sole localization partner for Microsoft Corp.'s Windows Phone since 2007, Moravia has helped Microsoft's smartphones become fluent in the global language of success.
Moravia prepared Microsoft's Windows Phone platform for global markets by translating, testing and adapting the software and its user interface for compatibility with Microsoft's 50-plus target languages, such as bidirectional languages like Arabic or Hebrew, or languages with double-byte characters like Chinese and Japanese.
In addition to these core localization services, Moravia also pioneered Microsoft's "Modern Voice" initiative, cultivating a modern style of communication to ensure translated content resonates with Internet-savvy device users around the world.
Moravia also collaborated with Microsoft to build and deploy software tools that prevent display issues in the Windows Phone user interface, such as truncated words or ill-fitting menu items, by helping translators preview their translated text as it would appear in the user interface. These and other tools jointly developedby Moravia and Microsoft reduced the number of localization defects by more than 30 percent in Windows Phone 8.1 compared to earlier releases, supporting Microsoft's uncompromising approach to product quality for global users.
These initiatives have contributed to the strong performance of Windows Phone in global markets. According to global consumer analyst Kantar Worldpanel, Microsoft's share of the smartphone market is especially strong and growing in Europe more than 17 percent in Italy with steady growth in China and other countries in the Asia-Pacific region.
Microsoft Operating Systems Principal Group Program Manager Thorsten Moeckel commented, "In its unrelenting focus on quality and continual improvement, Moravia has consistently embraced the challenge of delighting global smartphone users with the Windows Phone experience. Moravia is a true partner in delivering localization services with the quality, agility and security we require, along with truly innovative thinking that enhances our ability to succeed in global markets."
According to Moravia's Strategic Accounts Director, Pavel Soukenik, "Our work with Windows Phone illustrates that successfully introducing a product to global markets requires flexible thinking. Moravia's emphasis on customer satisfaction over quarterly profits gives us the freedom to invest in custom tools and new approaches that tailor-fit our clients' style and tone to local consumer cultures and expectations worldwide."
Moravia is a leading globalization solution provider, enabling companies in the information technology, e-learning, and life sciences industries to enter global markets with high-quality multilingual products. www.moravia.com
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