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Swordfish Financial, Inc. Announces Launch of New Digital Media Network, "Shopping One on One"

  (July 01, 2014)

SOUTHLAKE, Texas, July 1, 2014 /PRNewswire/ -- Swordfish Financial, Inc. (OTC PC: SWRF) ("SFI," "Swordfish," or the "Company"), a diversified investment and small business growth company, in partnership with iPoint Television, a subsidiary of Swordfish, announced today that recently-acquired Dash Media launched its second of many digital media streaming networks, "Shopping One on One."

"Shopping One on One offers home-shopping enthusiasts access to a wide and growing array of products and services through a variety of local channels, conglomerated on one platform for the first time in the world of digital media streaming," commented CEO and Founder of SFI, Clark Ortiz. "For production companies and independent product manufacturers this provides a niche opportunity to reach audiences across the globe."

Shopping One on One is a product of Dash Media, a newly acquired subsidiary of Swordfish Financial, and partner to subsidiary, iPoint Global, and currently boasts a variety of shopping channels and products. It can be found as a standalone channel on Roku, and embedded in the existing iPoint TV app, which is available through iOS, Android, and Roku.


Shopping channels are television specialty channels targeted towards home shoppers consumers by broadcasting product demonstrations or explanations. The home shopping industry has grown quickly in a short period time thanks to the rapid expansion of the Internet. In 2013, QVC sales generated $8.6 billion including $3.2 billion coming from eCommerce. The Home Shopping Network (HSN) revenues in 2013 totaled $3.40 billion.

"There is a major transition occurring in the world of media, as consumers are no longer tethered to their living rooms thanks to the smart device revolution," added Mr. Ortiz. "We are uniquely positioned to create a new and engaging shopping experience through television broadcast, mobile application and online."

Shopping One on One begins airing on Roku, which has sold over 8 million units and becomes one of only 11 shopping channels available in this platform. "It's an incredible opportunity to be one of only 11 channels available to 8 million consumers. Shopping One on One will provide excellent quality, value and convenience to our customers," said Mr. John Dash, president and founder of Dash Media, LLC.

Shopping One on One will also partnered with iPoint Television to create a series of infomercial and programming exclusive to Shopping One on One. "We are going to give retailers and entrepreneurs an opportunity to bring new products to the market by creating unique programming," ended Mr. Clark Ortiz.

iPoint Television will also be developing a mobile application and eCommerce website for Shopping One on One and help distribute the channel to cable, satellite, and local television affiliates.

Shopping One on One is available on Roku:
http://www.roku.com/channels/#!details/41320/1-on-1-shops

Also available on iPoint Global Apps:
iOS (iPhones/iPads): http://goo.gl/rqG5Q6
Androids: http://goo.gl/WyY3hp
Roku: http://goo.gl/TBPXyL

About iPoint Television
iPoint TV is a Smart media & entertainment company, which holds development licenses from Apple, Android, Google, Roku, Kindle and other smart devices. iPoint TV has developed and launched mobile APPs in this increasingly growing market. iPoint TV is a Smart media & entertainment company, which holds development licenses from Apple, Android, Google, Roku, Kindle and other smart devices. It's latest application, iPoint Global Application launched over the iTunes and Android Play Market along with its web service located at www.iPointGlobal.com. The application is designed to offer placement to distribute all media application over one location. The iPoint Global business model is designed to host hundreds of media applications over one location. These applications will then merge and distribute content as a full a la carte service within the application. iPoint is a company of Swordfish Financial, Inc. For more information visit www.iPoint.tv.

About Swordfish Financial, Inc.
Swordfish Financial, Inc. (SFI) is a publicly held diversified financial company designed to acquire undercapitalized assets with a high level of profitability in the digital, entertainment, energy, commodities and Smart technology industries. SFI develops capital while providing valuable opportunity of loans and or investment in, small and medium sized organizations with the goal of increasing investor value.

Forward-Looking Statements:
Contained; forward-looking statements about management's view of SFI's future expectations, plans and prospects. Statements made are forward-looking which involve known and unknown risks, uncertainties and other factors, which may cause the results of SFI to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents that SFI files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. SFI cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these statements. Finally, SFI undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by SFI.

Contact:
Contact Information: Investor Relations
Phone: 1-817-845-6244
Email: ir@SwordfishFinancial.com
www.Facebook.com/SwordfishFinancialInc
Twitter @SwordfishWorld
Podcast www.SwordfishNews.com

SOURCE Swordfish Financial, Inc.

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