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New Premium me.u Headphone Line Launches in the United States, Integrating Advanced Audio with a Strong Design Aesthetic

me.u Brings Eye Catching Headphone Design to College Bookstores Nationwide (June 25, 2014)

BROOKLYN, N.Y., June 25, 2014 /PRNewswire/ -- A high performance headphone with a dynamic design aesthetic was launched today by me.u, a new lifestyle brand for young and aspiring creative thinkers who demand great sound and style whenever they plug in.

me.u, a new lifestyle headphone brand for young and creative thinkers who demand great sound and style whenever they plug in

"The me.u headphones are designed to be simple yet beautiful, and to give people the chance to express themselves in a sophisticated and personal way", said Johan Persson, Creative Director, C'Monde Studios. "The line was crafted by and for creative individuals that love to share their passions with others, and provides excellent sonics no matter what content the user chooses to consume."

Whether it is a graphic designer working on a new logo for a friend's start-up, a student photographer taking reportage shots on the streets of the city, or a budding singer-songwriter dreaming of headlining a music festival, me.u is specifically designed for creators of the next generation of groundbreaking content, and the people that consume it.

The new me.u line represents a colorful leap forward in premium headphone design, with four eye-catching colors: pistachio green, liquorice black, eggshell blue and vanilla white. The me.u collection allows consumers to accentuate their personality while enjoying creative pursuits, me.u's earphones are precision-engineered to enhance every creative experience.

The debut me.u headphone line marries great performance with high quality and durability. Product features include:

  • 1 year replacement warranty
  • Premium precision-tooled aluminum housing, offering durability as well as noise isolation
  • 10mm electrodynamic premium drivers provide detailed, full range audio clarity with real bass
  • Microphone and remote control are compatible with iOS and most Android device with a 3.5mm jack
  • Tangle-resistant flat cord and premium zipped storage case
  • Super comfortable silicone ear tips in three different sizes
  • Outstanding ability to withstand 5kg of pressure when pulling on cord

The me.u line is distributed by HPI International, Inc, a Brooklyn, NY-based value added wholesale distributor of technology, hardware, and technology accessories. The range was developed in conjunction with C'Monde Studios, a Swedish award-winning industrial design studio based in Hong Kong.

me.u headphones are available at select college bookstores nationwide and online at Additional me.u models and special programs will be announced by the brand over the coming months.

About HPI International, Inc

HPI is a value added re-seller of technology, hardware, and tech accessories, catering to the U.S. college bookstore market. The company offers exclusive high-end, popular products from manufacturers who are recognized for product lines that create buzz, giving today's college bookstore a strong competitive edge over traditional big box retailers. For further information, visit

About C'Monde Studios

C'Monde Studios is a Swedish award-winning industrial design studio based in Hong Kong, specializing in industrial design, design concepts, branding and visual identities. The company is famous for creating designs that take their shape where business, technology, and culture intersect. For further information, visit

Contact: Adam Sohmer; Sohmer Associates, LLC; 347.497.4965;

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SOURCE HPI International, Inc

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