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The PreK-12 Learning Group Announces the 2014 Beacon Award Winners for Marketing Excellence(June 07, 2014)
Philadelphia, PA / Washington, DC (PRWEB) June 07, 2014
The PreK-12 Learning Group of the Association of American Publishers is pleased to announce the 2014 winners of the Beacon Awards for Education Marketing Excellence which are given to the leading companies and organizations for their exceptional campaigns that promote educational solutions.
The winner in the Collateral Materials category is Cardigan Viewbook by Cardigan Mountain School. The Digital Marketing category winner is Sparky Schoolhouse: Fire Prevention Week by MDR. For the Integrated Materials Campaign category, the winner is Scholastic Comprehension Clubs by Scholastic Inc. For the Marketing Newsletter category, the winner is Teaching Channel Newsletter by the Teaching Channel. The winner for the Marketing Website category is Scholastic.com/iRead by Scholastic Inc. For the New Product Launch category, the winner is Corwin Literacy by Corwin. For the Webinars, Podcasts, and Videos category, the winner is Siemens STEM Academy Video by Discovery Education.
The Gold Beacon Award, which goes to the best campaign across all categories, was presented to Scholastic Inc. for its campaign Scholastic Comprehension Clubs.
The winners were honored at a luncheon on June 4 in Washington, DC during Context in Content, the annual meeting for the learning resource industry. The luncheon was sponsored by MDR.
About the Beacon Awards
Established by the Association of Educational Publishers (AEP) in 2001, the Beacon Awards recognize the most effective marketing campaigns for education. Understanding the challenges of successfully promoting educational products to school districts, instructors, parents, and students, the AEP created the Beacon Awards to inspire creativity and innovation within the education marketing community. Now facilitated by the AAP PreK-12 Learning Group, the program continues to encourage marketing excellence among agencies, design firms, learning resource development companies, schools, universities, and nonprofit organizations.
About the AAP PreK-12 Learning Group
A division within the Association of American Publishers, the PreK-12 Learning Group serves its diverse membership by providing valuable resources and industry intelligence; fostering a fair, competitive and robust market; and encouraging the development of professional, quality content for teaching and learning. The Learning Group engages state, local, and federal policy leaders on such issues as funding, curriculum, testing, and literacy, and also organizes events, awards, and programs to support professionals at all levels. In 2013, the School Division of the AAP merged with the Association of Educational Publishers (AEP) to form the PreK-12 Learning Group, which combines AAP's proven strengths in advocacy and legal affairs with AEP's successful programs for the benefit of its members. Read more at http://www.AEPweb.org.
Read the full story at http://www.prweb.com/releases/2014/06/prweb11924282.htm.