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Nexway Acquires White Label Division Of Video Game Download Portal Metaboli

Acquisition strengthens digital commerce provider's ability to allow game publishers and their online retailers to monetize video games across all digital distribution channels, all revenue models... (June 03, 2014)

SAN FRANCISCO and PARIS, June 3, 2014 /PRNewswire/ --Digital commerce provider Nexway and operator of video game download portals Metaboli together announced that Nexway has completed the acquisition of the white label digital store division of Metaboli.

Logo: http://photos.prnewswire.com/prnh/20140603/690170

The assets acquired by Nexway complement its existing digital commerce-as-a-service solutions for publishers of video games and their online retailers.


White Label Digital Stores for Game Publishers

Nexway and the acquired division have historically competed in the market for white label download stores targeting game publishers. Reference clients of the division include Sega, Focus, and the Nadeo business unit of Ubisoft. These clients and others are joining the dozens of top-tier video game and software publishers who trust Nexway to manage their digital stores including Kaspersky, IMSI/Design, GData, Bitdefender, Kroll Ontrack, Systran, and AVAST Software.

Plug-and-Sell Digital Catalog and White Label Stores for Online Retailers

Both the acquired division and Nexway were also competitors in the market for turnkey commerce solutions enabling online merchants to rapidly start selling premium video games as digital downloads. The acquired division's merchant clients, including Fnac, Best Buy, Micromania, Gamestop, and Mediamarkt, join the more than 200 online retailers around the world who already rely on Nexway to support their digital sales of video games, apps, and software.

Nexway Uniquely Addresses the Fast Changing Digital Commerce Needs of Game Publishers and their Online Retailers

The ongoing transition to freemium, in-game item sales, and subscription monetization models versus the former buy and download paradigm; the rise of Android as the leading platform on smartphones and tablets; the emergence of independent Android apps and games marketplaces; the new expectation of consumers to access their favorite games on multiple devices are all combining to revolutionize the strategies publishers and merchants must now adopt to monetize video games online.

Nexway's technical leadership and capabilities are further strengthened with today's acquisition. With its integrated set of digital commerce-as-a-service solutions, Nexway uniquely addresses the needs of the video game industry for innovative digital monetization solutions.

  • Leading publishers around the world rely on Nexway Publisher Webstore white label download stores to support their direct-to-consumer initiatives.
  • The immersive Nexway In-App Store solution is gaining momentum in the growing market for in-app and in-game monetization on Android and PC platforms.
  • Over 200 online merchants trust the plug-and-sell Nexway Digital Catalog and its companion Nexway Merchant Webstore white label store solutions for their indirect digital retailing needs.
  • The state-of-the-art Nexway Appstore white label Android apps marketplace is live on nearly one million tablets and smartphones around the world.

"We are thrilled to be joining forces with Metaboli's white label division," said Gilles Ridel, Founder and CEO of Nexway. "Our driving ambition is to help game publishers and their online retailers thrive in the new digital economy. Only Nexway enables them to monetize video games everywhere, across all digital distribution channels, all revenue models, and all PC and Android devices," also said Gilles Ridel.

With the transaction, Metaboli will now focus exclusively on its business-to-consumer video game download portals, which are marketed under the company's owned and exclusive brands Gamesplanet, Gametap, Gametap Club and Metaboli.

"Nexway was the partner of choice we naturally turned to when we decided to part with our white label business so that we may dedicate ourselves to our loyal customers around the world who enjoy our unique player-centric alternative to generalist marketplaces and keys resellers," said Pierre Forest, Founder and CEO of Metaboli.

About Nexway

Nexway (www.nexway.com) is a leading provider of global digital commerce-as-a-service solutions for game, app, and software publishers and their online retailers. The company's exclusive cross-device digital commerce platform, extensive plug-and-sell digital catalog, and expert global services team support direct and indirect monetization of games, apps, and software products with purchase, trial, freemium, subscription and item sales revenue models via managed white label webstores, in-app stores and appstores. Leading companies who rely on Nexway to thrive in the fast transforming digital economy include merchants Orange, Yahoo! Japan, Kurio, Softwareload, Pao de Acucar, Best Buy, and Amazon and publishers Kaspersky, IMSI/Design, Adobe, Sega, Electronic Arts and AVAST Software.

About Metaboli

Metaboli (www.metaboli.com) operates popular video game download portals under its owned and exclusive brands Gamesplanet, Gametap, Gametap Club and Metaboli. Video game enthusiasts around the world enjoy the company's player-centric alternative to generalist marketplaces and keys resellers.

Meet the Nexway Team

E3 | June 10-12, 2014 at the Los Angeles Convention Center

SOURCE Nexway

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