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88 RUE DU RHONE Is Thrilled To Announce Our Collaboration With Akstrom

  (May 27, 2014)

GENEVA, May 27, 2014 /PRNewswire/ --88 RUE DU RHONE is delighted to announce our collaboration with Akstrom for distribution in the United States and Canada. Founded in 2012 by Pierre & Elie Bernheim the grandsons of iconic watchmaker Raymond Weil 88 RUE DU RHONE offers accessible luxury with quality, modern Swiss-made timepieces that appeal to a new generation of luxury consumers.


Nearly two years after our inception and a second successful showing at Baselworld, 88 RUE DU RHONE is distributed in approximately 40 markets in more than 600 doors across the globe, including over 200 meticulously selected stores in North America. As 88 RUE DU RHONE reaches new heights, it is time to transition North America's distribution to a US management team with a proven track record for success.

88 RUE DU RHONE is proud to announce our partnership with Akstrom, whose founder's family owns Noble. Pierre Bernheim, CEO, says "We are honoured to partner with Michel Fischer, CEO of Akstrom, and to benefit from his and family's expertise. With over 5, 000 clients in the USA and Canada, its commitment with BEDAT and success with different brands such as Swarovski, we fully trust our partners and are looking forward to developing the brand."

After successful partnerships with the BAFTA in the UK (British Academy of Film and Television Awards) and the MIFF (Miami International Film Festival) in the USA, 88 RUE DU RHONE will continue its Communication and Marketing efforts to position the brand and establish its worldwide prestige. Thanks to Akstrom's partnership with CBS and Clear Channel, a robust billboard ad campaign will be be launched in the USA. With a highly effective marketing and PR team in place, 88 RUE DU RHONE has garnered much national attention. Stars like Kelly Rutherford, Samuel Jackson, Gloria and Emilio Estefan, John Turturro and Anne Hathaway, to name a few, were spotted wearing these chic timepieces.

We are thrilled to embark on this collaboration with Akstrom. As third generation horologists, the Raymond Weil family embraces a rich heritage of Swiss watch-making expertise dating back to 1976, and have pooled their experiences and talents to ensure the success and growth of 88 RUE DU RHONE.

About 88 RUE DU RHONE:
88 RUE DU RHONE was founded in 2012 by Pierre and Elie Bernheim, the grandsons of legendary watchmaker Raymond Weil. Seeing a niche in the watch marketplace for stylish, high-quality and value-minded timepieces, 88 RUE DU RHONE designed its Double 8 Origin collection with those ideals in mind. 88 RUE DU RHONE embodies Swiss excellence and contemporary watch design all for accessible prices. The collection is comprised of timepieces ranging from 29mm to 45mm, offering quartz and automatic Swiss-made movements. 88 RUE DU RHONE's Swiss-crafted luxury timepieces are recognizable through their refined and sophisticated design where the number 8, encompassing the ideology of good fortune and infinity, is inherent throughout the entirety of the collection.

For further information:
Public Relations and Press: Matthew Berritt

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