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The Yaffe Group Expands Partnership With Rentrak
PORTLAND, Ore., May20, 2014 /PRNewswire/ --Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a contract expansion with The Yaffe Group, a leading professional services firm.
With the new agreement, The Yaffe Group will completely replace its sample-based measurement service with Rentrak's local television currency, which it has used over the past year to give its clients a more targeted view of the local TV market.
"Rentrak has allowed us to achieve greater precision in targeting, planning and buying television through the use of their detailed TV ratings information from 29 million televisions," said Buffy O'Connor, media director at The Yaffe Group. "We are glad to expand our partnership, which has and will continue to help our clients make smarter planning and buying decisions."
"We look forward to continuing our relationship with The Yaffe Group and are excited that they are building on a trend of agencies that are exclusively using our currency because of its stability and accuracy," said Chris Wilson, president of national television at Rentrak.
The Yaffe Group's clients include Grand Home Furnishings, Star Furniture, Houston Community College, MDNR (Michigan Department of Natural Resources) and Kolache Factory.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 29 million TVs nationwide including granular information for TV stations in all 210 local markets.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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