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Patron Technology and WealthEngine Partner to Deliver PatronManager CRM Clients with Enhanced Fundraising Insight
BETHESDA, Md., May 19, 2014 /PRNewswire/ --WealthEngine, the leading provider of wealth intelligence, prospect research and marketing services for nonprofits, and Patron Technology are pleased to announce a new partnership to enable Patron Technology's PatronManager CRM clients to improve their fundraising results. The WealthEngine service is one of many add-on services that can now be seamlessly added to PatronManager CRM, which is built on the salesforce.com platform.
Eugene Carr, founder and CEO of Patron Technology, states, "The whole point of combining ticketing and Customer Relationship Management (CRM) is to enable ticket-sellers to know their patrons better. And, with WealthEngine integrated directly into PatronManager, fundraising professionals will have a significant new tool to help them raise money more quickly and effectively and achieve their fundraising goals with more confidence."
Tony Glowacki, President and CEO of WealthEngine, adds, "Wealth, demographic, and lifestyle data fully integrated with business profiles, has become critical for sales and marketing prioritization, customer retention, competitive insight, and product positioning. In an ever-evolving landscape, we're pleased to empower Patron Technology's PatronManager CRM clients to drive business development, increase fundraising success, and achieve ROI."
WealthEngine, Inc. is a leading provider of wealth intelligence and marketing services to nonprofit, luxury goods, retail, and financial organizations. The company's unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, click www.wealthengine.com.
Mitchell Schwenz / Claire Shutt - Peppercomm for WealthEngine
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About Patron Technology
Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM) and email marketing technology. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in eMarketing technology, and its PatronMail email service is used by arts and cultural clients in all 50 states and eight countries overseas. Its PatronManager CRM system, launched in 2010, was developed in partnership with salesforce.com and the Salesforce Foundation and has more than 450 clients. PatronManager is a 100% cloud-based system that integrates box office ticketing, development, marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Patron Technology is dedicated to educating the non-profit community about eMarketing. In the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Director of Product Development) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. In addition, the company presents a regular schedule of live eMarketing seminars across the country, monthly email newsletters, blogs, and live educational webinars.
For more information on Patron Technology and PatronManager CRM visit www.patrontechnology.com or contact Lily Traub, Director ofBusiness Development and Marketing at 212-271-4378 x 4563 or email firstname.lastname@example.org.
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