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Responsible NASCAR Fans Rewarded at Talladega Superspeedway

(May 05, 2014)

Talladega, Alabama, May 5, 2014 (GLOBE NEWSWIRE) -- Responsible NASCAR fans earned valuable rewards at Sunday's
Aaron's 499 at Talladega Superspeedway. Miller Lite and Techniques
for Effective Alcohol Management (TEAM) Coalition partnered to
promote responsible drinking and traffic safety at Talladega

NASCAR Fans Pose for Photos After Pledging to Be Responsible
TEAM Coalition, Miller Lite and Talladega Super Speedway partner to encourage race fans to always have a designated driver.

Before Denny Hamlin's victory on Sunday, 226 fans made the
pledge to be a designated driver for their group. All of them had
the opportunity to receive a free souvenir photo and enter for a
chance to be selected as the Designated Driver of the Race. One
randomly selected, responsible fan will win the Responsibility
Has Its Rewards
sweepstakes. The grand prize includes a Miller
Lite outdoor lounge set along with two tickets and two hot passes
to the GEICO 500 on October 19th race at Talladega

The Designated Driver for the Race from the October 20, 2013
Sprint Cup Series race at Talladega
Superspeedway, Lucinda Starlene Belew,
received two tickets and two hot passes to the May 4th
race. Belew and her guest enjoyed a behind-the-scenes experience
before the race on Sunday. 

 "We applaud those who signed the pledge to be a designated
driver for their group during race weekend at DEGA," said
Grant Lynch, Chairman of Talladega Superspeedway.
"It's important for everyone to be responsible when choosing to
consume alcohol while enjoying the race weekend."

"At MillerCoors, we believe that with great beer comes great
responsibility and we're thrilled to partner with Talladega
Superspeedway and TEAM Coalition to help promote responsible
alcohol consumption at the track," said Diane
, responsibility commerce manager for MillerCoors.
"For many fans, enjoying a beer on race day is part of the NASCAR
experience, and we want to encourage fans to enjoy the race
responsibly and plan ahead for a safe ride home from the

"The success of the Responsibility Has Its Rewards campaign is a
direct result of the commitment from our members and all the
designated-driver program partners, including the tracks, beer
companies and state offices of highway safety," said Jill
, executive director of TEAM Coalition. "Teamwork is
what this campaign is all about. We are demonstrating that when
everyone - including the fans - takes responsibility, everyone

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors
brings American beer drinkers an unmatched selection of the highest
quality beers steeped in centuries of brewing heritage. 
Miller Brewing Company and Coors Brewing Company offer domestic
favorites such as Coors Light, Miller Lite, Miller High Life and
Coors Banquet, as well as innovative new products such as Miller
Fortune.  Tenth and Blake Beer Company, our craft and import
division, offers beers such as Leinenkugel's Summer Shandy from
sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon
Belgian White from modern craft pioneer Blue Moon Brewing Company.
Tenth and Blake also operates Crispin Cidery, an artisanal maker of
pear and apple ciders using 100 percent fresh-pressed American
juice. The company imports world-renowned beers such as Italy's
Peroni, the Czech Republic's Pilsner Urquell and the Netherlands'
Grolsch.  MillerCoors also offers pioneering new brands such
as Redd's Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift
Amber Ale and Smith & Forge Hard Cider.  MillerCoors seeks
to become America's best beer company through an uncompromising
promise of quality, a keen focus on innovation and a deep
commitment to sustainability.  MillerCoors is a joint venture
of SABMiller plc and Molson Coors Brewing Company. Learn more at , at
or on Twitter through @MillerCoors.

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate
sports, entertainment facilities, concessionaires, stadium service
providers, the beer industry, distillers, broadcasters,
governmental traffic safety experts, and others working together to
promote responsible drinking and positive fan behavior at sports
and entertainment facilities. TEAM's 21 members and supporters
include NASCAR, Major League Baseball, Major League Soccer, the
National Basketball Association, the National Football League, the
National Hockey League, the National Collegiate Athletic
Association, ARAMARK, Delaware North Companies Sportservice,
Ovations Food Services, Beer Institute, National Beer Wholesalers
Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live
Nation, National Association of Broadcasters, Contemporary Services
Corporation, Elite, International Association of Venue Managers,
Stadium Managers Association and the National Highway Traffic
Safety Administration.  For more information, go to or  


A photo accompanying this release is available at:

CONTACT: Russell Branham, Talladega Superspeedway - 256-315-4556,
Cat Corrigan, MillerCoors - 312-496-5742,
Jill Pepper, TEAM Coalition 202-669-0357

TEAM Coalition

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