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Viewpoint Creative Showcases Redbox Advantages

  (April 30, 2014)
Viewpoint Creative Showcases Redbox Advantages

Boston, MA (PRWEB) April 30, 2014

Redbox tapped Boston creative agency, Viewpoint Creative, to develop an entertaining series of videos designed to highlight Redbox convenience and value. Targeted offerings included Redboxs enormous collection of Blu-ray movies and Redboxs reservation feature that allows consumers to reserve in advance before they go to their local Redbox.

These are Redbox offerings that many of their customers dont know they have, says David Shilale, General Manager/Executive Producer, Viewpoint Creative. The challenge for us was to drive home these messages via an experience with the quality, and story lines consumers expect from great entertainment.

Viewpoint Creatives solution was an expandable fully animated campaign called Check the Box. It connects a check-list of the things you love about great entertainment with checking the Redbox kiosk to find what youre looking for.

Says Viewpoint Executive Creative Director, Michael Middeleer, It was important to tell engaging and entertaining stories that resonate with movie and gaming fans. We couldnt show specific product and we really wanted to give the Redbox kiosk life, so this animated approach offered the perfect solution.

From a design perspective, the look needed to be family friendly, as well as smart and contemporary. It also needed polish to convey Redboxs high-end video quality like the Blu-ray experience. Viewpoint developed an illustrated style and color palette that is used throughout the videos. Redboxs iconic red remained a central element.

The key, said Creative Director of Design, Ted Roberts, was to tell a story that was immersive but also informative. People who use Redbox love Redbox. But, surprisingly, many dont realize all the great things Redbox does to make the experience better. Our job was to keep what they enjoy about the brand and build upon it.


Viewpoint Creative is a unique collective of creative individuals who together form a team of marketing and design strategists. Headquartered in Boston, MA, the group combines word, image, motion and sound to create emotional and entertaining experiences that drive results. Viewpoint Creatives focus is screen marketing engaging audiences wherever they go, from the movies to stadiums, mobile to TV. Clients include ESPN, Disney, Hasbro, HBO, HGTV, Reebok and Staples.


BCM is dedicated to brilliant communications for entertainment, media, advertising, and consumer brands worldwide. Based in New York and Los Angeles, BCM represents top creative agencies that transform strategy into engagement.

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