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Responsible NASCAR Fans Rewarded at Richmond International Raceway

(April 28, 2014)

Richmond, Va., April 28, 2014 (GLOBE NEWSWIRE) -- Responsible NASCAR fans earned valuable rewards at the TOYOTA
OWNERS 400 at Richmond International Raceway on Saturday night.
Miller Lite and Techniques for Effective Alcohol Management (TEAM)
Coalition partnered to promote responsible drinking and traffic
safety at RIR. 

Sweepstakes Winner Received Two Tickets and Hot Passes to To
(left to right) Christy Verbosky, Chief Operations Expert, TEAM Coalition; Jordan Jiloty, Senior Manager of Public Affairs, NASCAR; Chris Williams, Senior Vice President and COO, Loveland Distributing Company; Brad Keselowski, Driver of #2 Miller Lite Car; Frank Farrell, Field Marketing Manager, MillerCoors; Von Barclay, Responsibility Has Its Rewards Sweepstakes Winner; Kirby Barclay, Guest of Winner; Aimee Turner, Director of Communications, Richmond International Raceway

Before the race, 85 fans made the pledge to be a designated
driver for their group. All of them had the opportunity to receive
a free souvenir photo, autograph a responsibility banner and enter
for a chance to be selected as the Designated Driver for the Race.
One randomly selected responsible fan will win the Responsibility
Has Its Rewards sweepstakes. The grand prize includes two tickets
and two hot passes to the Federated Auto Parts 400 "One Last Race
to Make The Chase" NASCAR Sprint Cup Series race at Richmond
International Raceway on Saturday, September 6. 

The Designated Driver for the Race from the September 7, 2013
Federated Auto Parts 400 NASCAR Sprint Cup Series race at RIR, Von
Barclay, received two tickets and two hot passes to the TOYOTA
OWNERS 400. Von and his guest, Kirby Barclay, enjoyed a
behind-the-scenes experience before the race on Saturday, including
a chance to meet Brad Keselowski, driver of the #2 Miller Lite

"We applaud those who signed the pledge to be a designated
driver for their group during race weekend," said RIR President
Dennis Bickmeier. "It's important for everyone to be responsible
when choosing to consume alcohol while enjoying the race weekend at

"We believe that with great beer comes great responsibility, and
we're thrilled to partner with NASCAR, Richmond International
Raceway and TEAM Coalition to help promote responsibility at the
track," said Diane Wagner, MillerCoors responsibility commerce
manager. "For many fans, enjoying a beer on race day is part of the
NASCAR experience, and we want to encourage fans to enjoy the race
responsibly and plan ahead for a safe ride home from the

"The success of the Responsibility Has Its Rewards campaign is a
direct result of the commitment from our members and all the
designated driver program partners, including the tracks, brewers
and beer distributors" said Jill Pepper, executive director of TEAM
Coalition. "Teamwork is what this campaign is all about. We are
demonstrating that when everyone - including the fans - takes
responsibility, everyone wins."

About Richmond International Raceway

Richmond International Raceway, known as America's Premier Short
Track, offers exciting night racing action and a commitment to the
fan experience. One of the most popular facilities among drivers
and fans in all of motorsports, Richmond International Raceway
annually hosts all of its major events--two NASCAR Sprint Cup
Series races, two NASCAR Nationwide Series events and one NASCAR
K&N Pro Series East race--under the lights on its ¾-mile
D-Shaped oval. The unique layout consistently produces the thrill
of side-by-side racing, coupled with high enough speeds for a
superspeedway feel. Combined with first-class amenities (including
the state-of-the-art Video Scoring Tower) and a focus on the fans,
guests at Richmond International Raceway can expect lasting
memories on each visit. For tickets to events at Richmond
International Raceway, call 866-455-7223 or visit online. Like
us on
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About MillerCoors

Through its diverse collection of storied breweries, MillerCoors
brings American beer drinkers an unmatched selection of the highest
quality beers steeped in centuries of brewing heritage. Miller
Brewing Company and Coors Brewing Company offer domestic favorites
such as Coors Light, Miller Lite, Miller High Life and Coors
Banquet, as well as innovative new products such as Miller Fortune.
Tenth and Blake Beer Company, our craft and import division, offers
beers such as Leinenkugel's Summer Shandy from sixth-generation
Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from
modern craft pioneer Blue Moon Brewing Company. Tenth and Blake
also operates Crispin Cidery, an artisanal maker of pear and apple
ciders using 100 percent fresh-pressed American juice. The company
imports world-renowned beers such as Italy's Peroni, the Czech
Republic's Pilsner Urquell and the Netherlands' Grolsch.
MillerCoors also offers pioneering new brands such as Redd's Apple
Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and
Smith & Forge Hard Cider. MillerCoors seeks to become America's
best beer company through an uncompromising promise of quality, a
keen focus on innovation and a deep commitment to sustainability.
MillerCoors is a joint venture of SABMiller plc and Molson Coors
Brewing Company. Learn more at, at or
on Twitter through @MillerCoors

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate
sports, entertainment facilities, concessionaires, stadium service
providers, the beer industry, distillers, broadcasters,
governmental traffic safety experts, and others working together to
promote responsible drinking and positive fan behavior at sports
and entertainment facilities. TEAM's 21 members and supporters
include NASCAR, Major League Baseball, Major League Soccer, the
National Basketball Association, the National Football League, the
National Hockey League, the National Collegiate Athletic
Association, Aramark, Delaware North Companies Sportservice,
Ovations Food Services, Beer Institute, National Beer Wholesalers
Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live
Nation, National Association of Broadcasters, Contemporary Services
Corporation, Elite, International Association of Venue Managers,
Stadium Managers Association and the National Highway Traffic
Safety Administration.

For more information, go to and


A photo accompanying this release is available at:

CONTACT: Diane Wagner, MillerCoors: 312-577-1758 or
Jill Pepper, TEAM Coalition: 703-647-7431 or
Aimee Turner, Richmond International Raceway: 804-228-7507 or

TEAM Coalition

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