Company News: Page (1) of 1 - 01/21/14 Email this story to a friend. email article Print this page (Article printing at page facebook

The School of Internet Marketing Instructor Provides a Wrap-up of 2013 Tech Stories

  (January 21, 2014)
The School of Internet Marketing Instructor Provides a Wrap-up of 2013 Tech Stories

Jersey City, New Jersey (PRWEB) January 21, 2014

The School of Internet Marketing Instructor Provides a Wrap-up of 2013 Tech Stories

Jonathan Goodman spoke at Dragon Search and gave an overview of some of the top tech topics of 2013.

The last podcast of 2013 from Jonathan Goodman was an audio from a speaking engagement at Dragon Search in Kingston, NY. Goodman is the president of Halyard Consulting and a professor at The School of Internet Marketing. In this presentation, he touched on three important topics for marketers in 2013 and ongoing. These topics included Schema, Freebase, and Edge Rank.

Goodman gave an overview of Schema and how it will change search results and make them more relevant to what people are actually searching for. He explained that it provides more information about the topic and focuses on the intended meaning rather than just the actual word or phrase.

Freebase is a metaweb that was acquired by Google. It provides connections to multiple objects and relates them in different ways. Goodman gave the example that it takes every person, every location, and every food listed in a book to connect them to each other.

The third topic was Edge Rank, the system Facebook uses to determine which posts users see. Goodman explained how it works and what can increase the likelihood that a business' post will show up on its customers' pages. He used concrete examples to explain all of the concepts to help marketers understand how they can use this technology for their clients. It is essential for marketers to keep up with the latest technology to help them stay ahead of the competition.

To listen to the podcast, please visit:

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.


James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

Read the full story at

Page: 1

Related Keywords:

Content-type: text/html

@ Copyright, 2014 Digital Media Online, All Rights Reserved