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SW24 Becomes Presenting Sponsor Of The Brooklyn Nets
BROOKLYN, N.Y., Sept. 16, 2013 /PRNewswire/ --The Brooklyn Nets have signed a momentous multi-year deal with SW24, a New York City-based leader in technology-based security services, to become the team's presenting sponsor.The signature partnership marks the first-ever presenting sponsorship for the Brooklyn Nets.
Starting today, SW24's logo can be seen in conjunction with the Brooklyn Nets logo on all team controlled branding. This alliance also designates SW24 as the Presenting Sponsor of BrooklynNets.com and the Exclusive Security Partner of the Brooklyn Nets.
Through this multi-faceted marketing alliance, SW24 will receive exposure on television-visible courtside and baseline signage at Nets home games, exposure in Brooklyn Nets publications and during radio broadcasts, and a major advertising presence via the unparalleled "Street-to-Seat" brand signage at Barclays Center. SW24 will also receive branding at select Barclays Center security checkpoints.The Brooklyn Nets will receive exposure on SW24 through a variety of consumer communication vehicles.
SW24 is one of the fastest-growing security companies in the United States and maintains the nation's largest privately installed network of video surveillance. President Desmond Smyth founded the company after 20 years of service with the New York Police Department from which he retired as a detective. His first posting was with the 77th Precinct in Brooklyn where he began his NYPD career.
"We are entering into our 10th year as one of the leading security services providers in the country and our roots are here," Smyth said. "New York City is in our blood, so this new relationship with one of the best teams in basketball is going to help form a solid foundation for SW24's service to Brooklyn and our entire city. We love what the Brooklyn Nets stand for as a sports team and as a positive force in our community. Our DNA is the same."
"We are proud to have formed a major sponsorship alliance with SW24, a leader in its field," said Brett Yormark, CEO of the Brooklyn Nets and Barclays Center. "SW24 has a tremendous commitment to safety and service, which are our top priorities at the Brooklyn Nets. Everywhere the Nets brand goes, so will SW24. This significant alliance continues our commitment to partner with first-class companies and to bring the best to Brooklyn."
SW24's team of professionals includes decorated veterans of the New York City Police Department and first responders. As part of its commitment to recognizing those who keep our nation and our city secure, SW24 will honor a member of the U.S Armed Forces or a New York-area first responder during a dedicated timeout at every Brooklyn Nets regular season home game.
At the conclusion of each Nets victory, the team will name one player SW24 Lockdown Defender of the Game. The player that wins that distinction the most times will be named the SW24 Lockdown Defender of the Year.
The alliance was assembled by Andrew Schwartz, Vice President of Brooklyn Nets Partnership Sales, who identified SW24 as a prospect, and who re-established a relationship with Jay Stuck, SW24 EVP of Sales and Chief Marketing Officer, in a collective effort to build SW24's brand in New York City.
SW24 is a recognized leader in technology-based security services. Offering a comprehensive security solution to its customers, SW24 specializes in property protection and management utilizing 24/7 enterprise-class integrated video surveillance, video streaming and analytics, wireless monitoring, license plate recognition, access management and home intrusion prevention and detection systems. SW24 also offers its clients a wide range of additional services, including armed and unarmed guards, criminal and civil investigations, and business continuity consulting. Headquartered in midtown Manhattan, SW24's team of professionals includes decorated veterans of the New York City Police Department and other law enforcement agencies. SW24 also maintains a state of the art national monitoring operations facility called the Fusion Centre.
About Brooklyn Nets
The Brooklyn Nets were officially launched in April 2012 and play their home games at Barclays Center located at the crossroads of Brooklyn, Atlantic and Flatbush avenues. A member of the Eastern Conference's Atlantic Division, the Nets advanced to the NBA Playoffs in 2013 for the first time since 2007. Prior to its relocation to Brooklyn, the team was called the New Jersey Nets. Starting in 1977, the Nets played their first four seasons in New Jersey at the Rutgers Athletic Center in Piscataway, before moving in 1981 to Brendan Byrne Arena in East Rutherford (later renamed Continental Airlines Arena and IZOD Center). They remained in East Rutherford for 29 seasons until relocating to the Prudential Center in Newark in 2010. The New Jersey Nets reached the postseason 16 times, won four Atlantic Division titles and two Eastern Conference Championships, reaching the NBA Finals in 2002 and 2003. For more information on the Brooklyn Nets please visit www.brooklynnets.com.
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