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Responsible NASCAR Fans Rewarded at Talladega Superspeedway

(May 06, 2013)

Talladega, AL., May 6, 2013 (GLOBE NEWSWIRE) -- Responsible NASCAR fans earned valuable rewards at Sunday's
Aaron's 499 at Talladega Superspeedway. Miller Lite and Techniques
for Effective Alcohol Management (TEAM) Coalition partnered to
promote responsible drinking and traffic safety at Talladega

RHIR Sweepstakes winner Sheena Norman picking up her Hot Pas
(left to right) Dan Klenetsky, Senior Coordinator Public Affairs for NASCAR, Shawn Norman, guest of sweepstakes winner; Sheena Norman, Responsibility Has Its Rewards sweepstakes winner; Jessica Thurston, Program Associate for TEAM Coalition.

Before the race on Sunday, 218 fans made the pledge to be a
designated driver for their group. All of them had the opportunity
to receive a free souvenir photo and enter for a chance to be
selected as the Designated Driver of the Race. One randomly
selected, responsible fan will win the Responsibility Has Its
sweepstakes. The grand prize includes a Miller Lite
outdoor lounge set along with two tickets and two hot passes to the
NASCAR Camping World Truck Series Fred's 250 Powered by Coca-Cola
on October 19th race at Talladega Superspeedway.

The Designated Driver for the Race from the October 7, 2012
Sprint Cup Series race at Talladega
Superspeedway, Sheena Norman, received two
tickets and two hot passes to the May 5th race. Norman and her
guest enjoyed a behind-the-scene experience before the race on

"We applaud those who signed the pledge to be a designated
driver for their group during race weekend at DEGA," said
Grant Lynch, Chairman of Talladega Superspeedway.
"It's important for everyone to be responsible when choosing to
consume alcohol while enjoying the race weekend."

"At MillerCoors, we believe that with great beer comes great
responsibility and we're thrilled to partner with Talladega
Superspeedway and TEAM Coalition to help promote responsible
alcohol consumption at the track," said Diane
, responsibility commerce manager for MillerCoors.
"For many fans, enjoying a beer on race day is part of the NASCAR
experience, and we want to encourage fans to enjoy the race
responsibly and plan ahead for a safe ride home from the

"The success of the Responsibility Has Its Rewards campaign is a
direct result of the commitment from our members and all the
designated-driver program partners, including the tracks, beer
companies and state offices of highway safety," said Jill
, executive director of TEAM Coalition. "Teamwork is
what this campaign is all about. We are demonstrating that when
everyone - including the fans - takes responsibility, everyone

About Talladega Superspeedway

The most competitive racing in NASCAR combined with a mix of
southern hospitality returns to Talladega Superspeedway October
18-20, 2012 for the Camping World RV Sales 500 Weekend.  For
tickets and information visit
or call 1-877-Go2-DEGA.

About MillerCoors

Built on a foundation of great beer brands and nearly 300 years
of brewing heritage, MillerCoors continues the commitment of its
founders to brew the highest quality beers.  MillerCoors is
the second-largest beer company in the United States, capturing
nearly 30 percent of beer sales in the U.S. and Puerto Rico. 
Led by two of the best-selling beers in the industry, MillerCoors
has a broad portfolio of brands across every major industry
segment.  The portfolio is led by the company's premium light
brands: Coors Light, Miller Lite and Miller64.  Coors Light,
the World's Most Refreshing Beer, offers consumers refreshment as
cold as the Rockies.  Miller Lite established the American
light beer category in 1975, offering beer drinkers a light beer
that tastes like beer should.  Miller64 is 64 calories of
crisp, light taste that complements a balanced lifestyle.
MillerCoors brews premium beers Coors Banquet and Miller Genuine
Draft, and economy brands Miller High Life and Keystone
Light.  Tenth and Blake Beer Company, MillerCoors craft and
import division, imports Peroni Nastro Azzurro, Pilsner Urquell and
Grolsch and features craft brews from the Jacob Leinenkugel Brewing
Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing
Company.  MillerCoors operates eight major breweries in the
U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls,
Wisc. and two microbreweries, the  Tenth Street Brewery in
Milwaukee and the Blue Moon Brewing Company at Coors Field in
Denver.  MillerCoors vision is to create the best beer company
in America through great people changing the way America enjoys
beer. MillerCoors builds its brands the right way through brewing
quality, responsible marketing and sustainable environmental and
community impact.  MillerCoors is a joint venture of SABMiller
plc and Molson Coors Brewing Company. Learn more at , at
or on Twitter through @MillerCoors.

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate
sports, entertainment facilities, concessionaires, stadium service
providers, the beer industry, distillers, broadcasters,
governmental traffic safety experts, and others working together to
promote responsible drinking and positive fan behavior at sports
and entertainment facilities. TEAM's 21 members and supporters
include NASCAR, Major League Baseball, Major League Soccer, the
National Basketball Association, the National Football League, the
National Hockey League, the National Collegiate Athletic
Association, ARAMARK, Delaware North Companies Sportservice,
Ovations Food Services, Beer Institute, National Beer Wholesalers
Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live
Nation, National Association of Broadcasters, Contemporary Services
Corporation, Elite, International Association of Venue Managers,
Stadium Managers Association and the National Highway Traffic
Safety Administration.  For more information, go to or  


A photo accompanying this release is available at:

CONTACT: Russell Branham, Talladega Superspeedway - 256-315-4556,
Courtney Schiesher, Olson for MillerCoors - 312-854-8395,
Jill Pepper, TEAM Coalition 202-669-0357

TEAM Coalition

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