Company News: Page (1) of 1 - 02/19/13

ADVA Optical Networking to Demonstrate Unique Cachejack(TM) Technology at Mobile World Congress 2013

(February 19, 2013)

MARTINSRIED, GERMANY and MUNICH, GERMANY -- (Marketwire) -- 02/19/13 --

ADVA Optical Networking SE / ADVA Optical Networking to Demonstrate Unique Cachejack™ Technology at Mobile World Congress 2013.

Processed and transmitted by Thomson Reuters ONE.

The issuer is solely responsible for the content of this announcement.

New Capability Added Through Investment in Saguna Networks Is Designed to Improve Mobile User Experience Through an Application-Aware RAN

ADVA Optical Networking today announced that it will be demonstrating its new Cachejack™ technology in Booth 7D34, Hall 7, during Mobile World Congress 2013 at Barcelona's Fira Gran Via, Feb. 25-28. Cachejack™ is designed to improve mobile user experience and enable location-based services (LBS) through an application-aware radio access network (RAN) and optimize resource utilization by uniquely transporting content directly from the backhaul network straight to the mobile subscriber. Visitors to ADVA Optical Networking's booth, using their own mobile devices, will be able to experience how Cachejack™ accelerates downloading of content such as video streaming and high-resolution images from the Internet.

"We made a strategic investment last year in Saguna Networks and its technology for optimizing content delivery in mobile backhaul infrastructures, and now we have rapidly integrated this capability into our successful FSP 150 product line and are excited for the attendees of Mobile World Congress 2013 to experience the considerable improvements in user experience that Cachejack™ uniquely delivers," said Christoph Glingener, chief technology officer of ADVA Optical Networking. "We continue to see fierce growth in demand for high-quality, rich content over mobile networks worldwide, and ADVA Optical Networking Cachejack™ enables mobile providers a compelling array of benefits as they seek to capitalize on this demand among their subscribers. Improving user experience, enabling new revenue-generating LBS and reducing transport costs are of prime value to today's mobile operators."

The ADVA Optical Networking solution loads popular content on integrated cache servers in cell site gateways or network interface devices (NID). That content is then delivered from a cache server, which is in closer proximity to the requesting user than the mobile core network. The effect is slashed time to first byte, translating into an enhanced user experience as subscribers receive content more quickly. In addition, Cachejack™ enables monetized LBS offerings; for example, advertisements tailored to a user's precise location can be delivered along with requested content. And Cachejack™ helps operators save bandwidth and money by optimizing mobile backhaul.

# # #

About ADVA Optical Networking

ADVA Optical Networking is a global provider of intelligent telecommunications infrastructure solutions. With software-automated Optical+Ethernet transmission technology, the Company builds the foundation for high-speed, next- generation networks. The Company's FSP product family adds scalability and intelligence to customers' networks while removing complexity and cost. With a flexible and fast-moving organization, ADVA Optical Networking forges close partnerships with its customers to meet the growing demand for data, storage, voice and video services. Thanks to reliable performance for more than 15 years, the Company has become a trusted partner for more than 250 carriers and 10,000 enterprises across the globe. For more information, please visit us at www.advaoptical.com.

Published By:

ADVA Optical Networking SE, Martinsried/Munich and Meiningen, Germany

www.advaoptical.com

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: ADVA Optical Networking SE via Thomson Reuters ONE

[HUG#1679025]

For Press:
Gareth Spence
t +44 1904 699 358
public-relations(at)advaoptical.com

For Investors:
Wolfgang Guessgen
T +49 89 89 0665 940
investor-relations(at)advaoptical.com

Page: 1

Related Keywords: ADVA Optical Networking SE, Networking, Internet, Business Issues, Server Hardware, Telecommunications, Server Computers, Broadcast, Streaming, Internet/Web, Internet, Internet Media, streaming, Germany, Marketwire, Internet Technology, Internet, Family, Other,